Combining theory and practical application the course will draw heavily from practicing event venue and experience leaders to cover multiple aspects such as marketing project management design operations analytics digitization experiential and client management Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership with over 600 graduate managers from industry-leading event and leisure organisations this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future President of Genting UK Paul Willcock describes the course as an exciting and innovative degree that provides exceptionally strong pathways into our industry

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