Both advertising and marketing continue to play a big part in everyday life and recent advancements in digital technology and social media allow for new and exciting ways to attract and engage customers at any time and in any place This course which currently benefits from EPAS accreditation and is part of the Chartered Institute of Marketing CIM Graduate Gateway programme is aimed at students with an interest in advertising and marketing from the creative to the analytical whether that is advertising and branding consumer behaviour digital and social media marketing or new product development and market research It provides an opportunity to gain a solid foundation in marketing and advertising with a specific focus on marketing communications across different media and contexts When studying this course you will have the opportunity to work in our DigiComm Lab which has been designed for marketing students and is equipped with industry standard marketing and advertising software to allow you to explore how to put the theories you are being taught into practice

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