Marketing is constantly evolving with social media new retail channels and disruptive technologies all playing major roles in its development which we believe offers opportunities and risks in equal measure Step into this world and explore how to manage marketing within it with Coventry University s Digital Marketing Management MSc The aim of this contemporary course is to help prepare you for potential future careers in digital marketing management The course explores the theoretical knowledge skills and personal attributes which may help you to become a leader in the digital marketing industry On successful completion students should learn and explore how to become an adaptable and proactive digital marketing professional which may help you to progress into senior management positions in future

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