This is a bachelor of science course reflecting its highly practical evidence-based approach to preparing for a career managing marketing strategy in a globalised context This exciting and contemporary course is focused on data and analytics offering a set of career-ready practical skills which are very much in demand from employers around the world You ll become confident at gathering interpreting and presenting data to support strategic planning and decision-making using research statistics and modelling to help you Studying here in the heart of the City of London you ll cover essential marketing theory before quickly moving on to its application in the global marketplace You ll be closely connected to business with opportunities to do a year s work placement and or a term s internship and to enjoy field trips guest lectures and live projects with clients

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