For those with creative flair analytical minds and a love of communicating our Marketing BA Hons course could upon successful completion lead to a potential future career in this exciting field Marketing is a subject that impacts everyone s lives now more so than ever as advancements in digital and social media are opening up new and exciting ways to attract and engage customers anytime anywhere and any place This course which is part of the Chartered Institute of Marketing s CIM Graduate Gateway programme is aimed at students with an interest in all areas of sales and marketing from the creative to the analytical whether that is advertising and brands consumer behaviour and retailing or new product development and market research It aims to provide a solid foundation in general business and management knowledge with a specific focus on marketing both as a business strategy and a function As part of the CIM Graduate Gateway programme upon successful completion of this course you could be exempt from studying certain modules of CIM professional qualifications which could help you to develop your potential future career Please see the Exemptions section for further information and note that professional qualifications with the CIM require direct application and additional fees apply

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