Marketing is a crucial aspect for any organization acting as a link to customers providing external perspective steering innovation and growth and driving revenue value and loyalty The Marketing program at the Alberta School of Business is built on the strength of our faculty s world-class research in the areas of retailing market research and consumer behavior The program combines research-based principles with innovative teaching methods in addition to lectures and discussions you ll participate in managerial cases group projects and market simulations You ll also develop practical skills in areas such as consumer and market analysis managerial decision-making and implementing marketing programs preparing you to engage in sophisticated marketing practice

Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.

The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.

Fall application: March 1, 2022

March 1st is the deadline to apply for most direct entry programs, but be sure to double-check! For a complete listing of application and document deadlines refer to the University Calendar.

For additional information and the most up-to-date admission requirements, please see admission requirements by faculty in the University Calendar.

TOEFL (iBT) (Institution Code: 0963; Department Code: 00)At least 90 with a minimum score of 21 points in each section100

IELTS (Academic)At least 6.5 with no band less than 5.57.0 with no band score below 6.5

MELABAt least 85 with no band less than 80-

PTE (Academic)At least 61 with no less than 60 in each communicative skill-

6 full-time years of education in English in Canada or the equivalent in another country    With secondary education as the highest level completed or with a combination of secondary and post-secondary studies, education must include the Alberta Grade 12 (or equivalent)

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