Graphic communication increases a business's effectiveness in communicating ideas, instructions, and concepts. Today's organizations need professionals who understand the value of information design and recognizes the many ways it can be used to positively impact the bottom line. In the media arts and technology program, you will learn to leverage emerging digital technologies to your advantage. With a management focus, technical expertise, and comprehensive knowledge of how to drive the graphics process from concept through completion, you will be an attractive prospect in a wide range of industries, including education, engineering, marketing, research science, human resources, public relations, and more.

A Media Master's Degree Designed for Today's Digital Environment

Media arts and technology is a one-year media master's degree in which you will develop relevant knowledge and skills with a technical emphasis and a business-oriented approach. You will learn to recognize new ways of operating and identifying emerging technologies to meet and exceed evolving market demands, and you'll become a leader in the improvements of cross-media products and processes. The program provides you with the ability to create meaningful and measurable changes in graphic communications through applied cross-media initiatives. The degree requires a capstone project that allows you to develop and demonstrate in-depth knowledge in a specific topic area. Led by senior faculty, the capstone project is designed to prepare you to showcase your knowledge of innovation in today's rapidly evolving media landscape.

Digital Media Courses

The media arts and technology degree includes a curriculum that concentrates on the latest digital technologies, processes, and strategies that allow you to employ a deep knowledge of print, web, mobile, and social media workflows to solve communication problems. You will:

• understand the creation, workflow, and output of digital media files, using a range of media devices including digital cameras, smartphones, 2D/3D scanners, and audio and video recording devices;
• gain an overview of critical trends and issues related to the graphic communications and imaging industries;
• explore and understand digital asset and content management;
• learn concepts in project management as they apply to leading cross-media projects and teams; and
• examine how media has evolved and how it has responded to changes in digital technology and social habits.

Elective courses enable you to explore additional areas of interest in graphic communication, media arts and sciences, and digital technologies. The diverse expertise of our faculty assures a breadth of relevant experience on issues and trends across the graphic communications field. The program aims to create a collaborative environment where you will combine course work with access to faculty expertise, staff support, and extensive facilities to extend your current knowledge base.

Capstone Project

As part of RIT's media master's degree, you'll complete a capstone project, which enables you to design, develop, and demonstrate your extensive knowledge in a specific topic related to graphic communications. You'll complete original work through experiments, comprehensive case studies, surveys, focus groups, and research analysis. Outcomes from the capstone experience result in tangible solutions, such as the innovation of a process, recognizing unmet customer needs, solving cross-media issues, or identifying resources required for business transformation or media solutions.

Media Arts and Technology, MS degree, typical course sequence
Course    Sem. Cr. Hrs.
First Year
PHMS-611    Media Foundations: The Digital File    3
PHMS-623    Leadership in Creative Spaces    3
PHMS-711    Industry Issues, Trends, and Opportunities    3
PHMS-721    Implementing Imaging Business Change    3
PHMS-731    Digital Content Management    3
PHMS-743    Contemporary Media and Communications    3
PHMS-746    Capstone I    3
PHMS-747    Capstone II    3
PPRT-703    Cross Media Workflow    3
     
Open Elective 3
Total Semester Credit Hours    30

Admission Requirements

To be considered for admission to the MS program in media arts and technology, candidates must fulfill the following requirements:

• Complete an online graduate application. Refer to Graduate Admission Deadlines and Requirements for information on application deadlines, entry terms, and more.
• Submit copies of official transcript(s) (in English) of all previously completed undergraduate and graduate course work, including any transfer credit earned.
• Hold a baccalaureate degree (or US equivalent) from an accredited university or college.
• Recommended minimum cumulative GPA of 3.0 (or equivalent).
• Submit a current resume or curriculum vitae.
• Two letters of recommendation are required. Refer to Application Instructions and Requirements for additional information.
• Not all programs require the submission of scores from entrance exams (GMAT or GRE). Please refer to the Graduate Admission Deadlines and Requirements page for more information.
• Submit a personal statement of educational objectives. Refer to Application Instructions and Requirements for additional information.
• International applicants whose native language is not English must submit official test scores from the TOEFL, IELTS, or PTE. Students below the minimum requirement may be considered for conditional admission. Refer to Graduate Admission Deadlines and Requirements for additional information on English requirements. International applicants may be considered for an English test requirement waiver. Refer to Additional Requirements for International Applicants to review waiver eligibility.

Tuition fee-$55,000 for 1 year