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The Master of Marketing program will prepare graduates for modern marketing roles and give them leadership development opportunities to pursue rewarding careers in the industry Students will become professionals who understand both marketing and consumer behavior theory and have the technical skills required to excel in digital marketing environments Throughout their studies students will also have access to the Career Development Centre CDC As Schulich s in-house team of certified Career Coaches and Industry Advisors the CDC offers a wealth of innovative resources individualized mentoring and coaching to help advance your career Meet alumni recruiters and industry leaders at corporate information sessions and other CDC events and receive online access to the very best career tools available Obtaining a Master of Marketing degree will open a wealth of career opportunities in the marketing field from brand management positions to strategic marketing leadership roles MMKG graduates will be well equipped for employment in the complex and exciting world of marketing
The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real small to mid-sized organizations.
The MMKG program is designed for recent graduates of non-business or business degree programs who have not already completed extensive marketing course work, and for people with organizational experience who wish to develop marketing capabilities.
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